Stella has secured a license with ISA Spa, which will see the firm create, produce and distribute underwear and swimwear collections in keeping with Stella’s eponymous brand’s ethics.
And the creative mastermind is excited by the partnership because she has always loved the products, and she hopes her customers will also enjoy wearing her garments, which will leave them feeling “confident and comfortable”.
Speaking about her partnership and the upcoming capsules, the mogul said: “Lingerie has been a personal obsession of mine for a long time and I have always been inspired by it. While for swimwear I want to encourage women to feel confident and comfortable about themselves and in what they are wearing.” And Stella believes the additional products that her eponymous brand will be launching next year marks an “important new chapter” for her fashion house. She continued: “This is an important new chapter for us at Stella McCartney and I feel that we have found the perfect partner for us, who really understands our brand and will bring together quality, ability and a high level of commitment to take us to this next chapter.”
Speaking about the joint venture, the chief executive office of ISA Spa, Mila Zegna, said: “Our mission is to support the brand DNA, core values and social responsibility beliefs thanks to a team that leverages our product know-how, luxury market knowledge and a dedicated sales strategy.”
However, this is not the first time Stella has released a lingerie line as in 2008 she launched a range of undergarments, which developed into a sleepwear range, and included a double mastectomy post-operative bra, as well as a limited edition set to raise awareness for Breast Cancer, which was followed by a beachwear range eight years later.
Stella passed on a question about her favourite menswear designers, admitting she’s “not as up to speed as I could be”. Instead, she says she’ll “focus in on what feels right, and it’s very instinctive’” Case in point, the portrait of her father, Paul, hanging in her spacious headquarters in one of the dodgier corners of Notting Hill. “That man has been a big influence; and The Beatles and music in general. Just because of my heritage and being British.”
Growing up as pop royalty, the male dressers who shaped McCartney’s childhood were a little more colourful than those of your average girl raised in east Sussex state schools during the 1970s and ’80s. Not many people can say their dad’s wardrobe inspired a generation of rebellious male mod dressers in the 1960s, or reminisce about house visits from Michael Jackson. “Yeah, but when Michael came round he didn’t have one glove on and a rhinestone T-shirt. He was just Michael,” she points out, an admirable attempt at trivialising the incredible. “I was always fascinated with his hair because he had this oil in it,” she digresses. “But yeah, I definitely had a madly varied roomful of people surrounding me growing up, and, juxtaposing that, I had fairly normal people in there. I think that has influenced how I approach my work.”
One of those who started out normal was Orlando Bloom, a teenage friend who happened to become one of the world’s biggest actors. “I’ve known him forever and we always stayed friends. As both of our careers skyrocketed, we became totally fabulous and now we’re fabulous friends,” McCartney says, deadpan wit intact. While Bloom, now 40, found fame playing elves and pirates, McCartney, now 45, was conquering fashion, taking the helm at Chloé in 1997 just two years after graduating from Central Saint Martins and then establishing her own brand with Kering in 2001.
Her empire, which includes 51 stores worldwide, has flown the flag for sustainable fashion since day one, an ethos her men’s line now follows: no fur, no leather, and heavy use of organic and regenerated materials. When she debuted the collection for spring/summer 2017 in November last year, dedicating it to ‘the men in my life’ and hiring Abbey Road Studios for the launch, Bloom was quick to adopt her quirky, bohemian men’s offering.
“He was naturally drawn to it and it suits him,” she says, “as he’s quite hippy at times and not so tailored. It makes sense with his mix of Britishness and West Coast surfer dude.” Distilled into key wardrobe pieces, the Stella McCartney menswear line epitomises the new wave of amalgamated formal and streetwear, with nods to her British-American upbringing courtesy of her late mother Linda McCartney’s New York roots. (Aside from Bloom, early fans include Harry Styles and Pharrell Williams.) There are distorted classics like a jacket in Prince of Wales check that’s been cropped and hooded, or the upbeat, rather political slogan M+NMO, meaning ‘Members and Non-Members Only’, knitted into homespun-style tops.
“Stella’s one of the most authentic people I’ve ever known,” says Bloom. “What I love about her new menswear is the street-style elements of the daywear, which pull in the best of Brit and global youth culture but then add her touch of sophistication. Her suits have both that Savile Row quality and unique detailing that set them apart.”
It would have been easy, McCartney says, simply to draw on the formal tailoring education she experienced with Savile Row’s Edward Sexton while doing an apprenticeship there during her time at Saint Martins, but she chose instead to shift things up. “I don’t know if the man I want to dress is having to wear a suit every day. I’m not sure that’s modern,” she argues. “When was the last time you wore a suit? I want to encourage men to wear one because they want to, not because they’re going to get a picture of themselves taken in the street at a fashion show, or for work, or at a wedding or a funeral.”
Conquering the British menswear market – which is predicted to grow by 22.5 per cent in the next four years to reach sales of £17.3bn thanks to a new generation of natural-born male shoppers – isn’t a bad base to build from. “It’s a very British thing to have this irreverence and be a bit sarcastic,” she says of her approach, referencing again the boldness of Paul McCartney’s Sgt Pepper uniform – now reincarnated in his daughter’s children’s collection – contrasted by the dressy tunics he still wears, which have often been custom-made by her.
“I look at what he and my mum wore and people around me at the time, who happened to be well-known artists, and I feel maybe men have lost a little bit of that eccentricity,” McCartney says. “It’s become a little more segmented. There’s the “fashionista” or the really conservative person. How do you encourage the two to meet?” Ask Bloom and the reality might be closer than you think. “What social media around the world has done for men is to allow them to embrace their own sense of style, something which wasn’t always the case,” he says. “I think men now see through fashion as a uniform and are embracing the fact it can represent who they are, and how they wish to be.”
She is one of five children in total, with two full siblings, older sister Mary, and younger brother James. She has three sisters: Heather, whom Paul adopted at the age of six, and Beatrice, now 14, whose mum is Heather Mills.
“I don’t feel guilty,” she says. “I think I am trying to do the best with what I’ve been blessed with. I certainly don’t take it for granted. We all question why we’re born into the family we’re born into. My parents made their success, they didn’t inherit it, so this is a recent thing for us. Watching them, though, showed me that hard work pays off.”
Stella McCartney was told she wouldn’t have a successful accessories line, btu was adamant she was going to prove the naysayers wrong. The 45-year-old fashion designer, who launched her eponymous fashion house in 2001, has revealed “many years ago” she was warned not to create any handbags, or jewellery, but the mogul ignored the advice and took on the challenge. Speaking about her label to South China Morning Post website, Stella – who avoids using animal products in her creations – said: “I was told many years ago that I wouldn’t have a business in accessories.” However, the star ignored the naysayers and was determined to prove people wrong. She said: “I take it as a good challenge. If you can find that aesthetic in design and construct [the bags] in a way that’s mindful, responsible and conscious, then magic happens. Many conventional fashion houses kill animals for leather bags, but they still don’t have that success in design.” And the creative mastermind strives to design clothes, cosmetic products and accessories that are “effortless” for both her male and female customers but do not “compromise on style, design or quality.” She explained: “[My clothes] are subtle and chic but, at the same time, they make a good statement. I want to find that balance and make things effortless and easier for men and women, but also with a point of view. “We’re providing these [sustainable fashion] solutions for mindful and responsible women consumers that are also modern and chic. So we need to provide that for our male consumers too. Nobody is delivering that in a luxurious way and that’s one thing that really inspires me to do menswear. “First and foremost, we are a luxury fashion house so we don’t compromise on style, design or quality. We make desirable, beautiful modern products … I approach the business in a way that I feel is morally correct and modern. It doesn’t mean that [style and luxury] need to be sacrificed.”
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