Stella McCartney takes on uniting people through music, color, and fashion with the new All Together Now collection. Inspired by The Beatles’ 1968 animated film Yellow Submarine, the English designer has created a Fall/Winter 2019 capsule of womenswear, menswear, and kids-wear that features whimsical graphics from the movie and classic iconography of the British band. For the campaign, McCartney stayed true to the melodic spirit of the collection by collaborating with musical artists Joy Crookes, Oscar Jerome, Keyah/Blu, and Femi Koleoso of Ezra Collective.
Moved when watching the 50th anniversary digital relaunch of Yellow Submarine, McCartney shares in the press release, “It affected me in a way I just wasn’t expecting. Especially this idea of connecting people and bringing people together–politically this message has never been more relevant.” With the collection and its campaign, the designer seeks to express the same values of togetherness and tolerance that the film highlighted, presented in fresh, bold ways for the modern audience.
These themes are made explicit through pieces emblazoned with “All Together Now” in multiple languages, in addition to the slogans “all you need is love” and “love, love, love.” Other motifs are applied to the collection as artistic renditions of scenes from the film. The “Lucy in the Sky with Diamonds” scene transforms into a colorful jacquard print on feminine, flowing dresses. For men, psychedelic pop-art portraits of The Beatles appear on sweaters and t-shirts. Kids-wear also features iconic motifs, such as the yellow submarine. Familiar accessories like the Eclypse sneaker and Falabella tote are re-introduced with a limited-edition monogram, punctuated by mini yellow submarines.
Consistent with McCartney’s commitment to sustainability, the All Together Now collection is fur and leather-free and utilizes eco-friendly materials such as organic denim, regenerated cashmere, and a new 100% recycled cotton Breton.