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“Mom and dad will share a wardrobe, so I saw a genderless relationship in clothes like this. I think I was really attracted to it. My first memory was sitting in my mom and dad’s wardrobe and watching all their clothes. I was watching a movie too. I wanted to do something creative And, as you know, I saw myself in entertainment, dressed up and working, but growing up on a farm makes it a very contrasting world. I did.
“One was riding a horse and not wearing a condom, the other was thigh-high boots and rock and roll, so I got this incredible insight into costumes and wardrobes.”

Stella, who has just released her first series of lab-grown mushroom leather mylo, says another big inspiration behind her design is the psychology of clothing.
“As I got older, I realized that fashion was my career choice. I was just an intern and sold in Paris, but it wasn’t attractive that I really wanted to pursue it. It was a psychological aspect of what you were wearing that reflected who you were and how you were feeling.”

“Some things make me feel good, others make me sick. I found it really appealing.”



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Paul McCartney showed his support for his fashion designer daughter Stella as he proudly modelled one of her designs on Saturday.

Paul donned one of Stella’s blue jumpers which is part of a collaboration line with the environmental charity Greenpeace.

He took a selfie to show off the piece of clothing which was emblazoned with a natural world scene and rainbow.
Clearly thrilled her father was supporting her new line she shared the picture on her Instagram, writing that she was ‘so incredibly proud’ to see him wearing it.
She wrote in the caption: ‘So incredibly proud to see Dad @PaulMcCartney wearing our Stella x #Greenpeace limited-edition collab.

‘My parents are why I learned to fight for Mother Earth — especially vital, precious ecosystems like the Amazon. Now, I want to save it for my children.
Join me in supporting @GreenpeaceUK’s campaign to stop Amazon deforestation fuelled by industrial agriculture and meat production. Love you, Dad! x Stella’

Stella, 49, is launching a capsule collection supporting Greenpeace’s campaign to stop deforestation in the Amazon.

Stella is a lifelong vegetarian and environmental activist who has built her brand around a cruelty-free ethos.
She has never included leather or fur in her collections and during lockdown, she published an ‘A to Z manifesto’ of her brand’s values with V standing for vegan.



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Paul McCartney along with his daughter Stella honours her late mother, Linda with a vegetarian feast which has become their Christmas tradition. Linda and Paul met in the year 1967. She soon converted The Beatles singer to a vegetarian which initially seemed like a problem at Christmas because there was no turkey to carve.
Currently, the duo has a vegetarian roast made from mushroom duxelles straight from the vegetarian range of foods Linda launched in the year 1991. Stella still tries to keep her mum’s “legacy alive” each Christmas by making this special vegetarian roast. When asked about Paul’s thought on this particular topic he said, she was so ahead of her time. He also said that the cool thing about Linda is that she would challenge someone about eating meat, but she had this very charming way of doing it, so it never became an argument. Thus the fans are really happy to see the father-daughter honouring their beloved wife and mother respectively.



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This month, Vogue celebrates four fearless creative forces, role models, and mothers with a quartet of covers.
Stella McCartney
McCartney and her children (clockwise from top left), Bailey, Miller, Beckett, and Reiley, all wear Stella McCartney. Hair, George Northwood; makeup: Kirstin Piggott. Fashion Editor: Tonne GoodmanPhotographed by Annie Leibovitz, Vogue, January 2020

“I’M SO OFF MY TITS ON COFFEE,” Stella McCartney admits, knocking back yet another cup in the foyer of a boutique hotel a stone’s throw from her home in London’s Notting Hill. “I had four school drop-offs this morning,” she explains. “I start at 6:30 a.m., and by the time I get to work [by bicycle], I feel like I’m literally done for the day. I’m a big hot sweaty mess, too,” she adds, having decided that a thick organic-cotton flying suit (no pesticides used in its production) was the way to dress for a Monday morning that started grimly overcast but soon turned sultry. “It’s just so difficult being in fashion, isn’t it?” McCartney sighs. “We have to pretend to be so perfect. I’m the one that comes in with a punk-rock kind of ‘fuck this perfection,’ ” says the woman who famously turned up, with Liv Tyler, to the Costume Institute’s 1999 “Rock Style” exhibition, both wearing jeans and custom T-shirts spelling out ROCK ROYALTY. “It’s not maintainable, it’s not wise, and it’s very old-fashioned. So there you go.”

McCartney does the school run five days a week with daughters Bailey, 13, and Reiley, 9, and sons Miller, 14, and Beckett, 11. “When you’ve got a job and you’ve got kids,” she says, “it’s when you get to see them, and you have to wake up super early and engage in that moment. Then I try and squeeze in some exercise, and then I go to work. And I try and get back for the bookending of being a mum.”

On weekends, McCartney spends more time with the family when they decamp to an estate in the wilds of unfashionable north Gloucestershire, the result of a house hunt born, as McCartney has explained, of “a desperate mission to find land so that I could ride my horse.”

McCartney married the dashing and protective Alasdhair Willis—the former publisher of Wallpaper and a creative guru himself—in the fall of 2003, and their aligned aesthetic passions run the gamut from the innovative indoor-outdoor architecture of the midcentury Sri Lankan architect Sir Geoffrey Bawa to old English roses. Over the past 15 years, the couple have transformed their handsome but once desolate Georgian manor house, sitting in bleak open farmland, into “a redbrick box within a garden within a garden within a garden,” as McCartney describes it, a breathtaking landscape of grand walled enclosures and allées of trees reflecting both her belief that “being out in a beautiful garden is nicer than sitting in a beautiful room” and her husband’s passion for such stately English flowering landscapes as Hidcote and Sissinghurst. “We planted a million trees,” McCartney told Vogue in 2010, “made another Eden.”

“You know what I was doing this weekend?” asks McCartney. “I was riding my horse barefoot and bareback, with my daughter [Reiley]. It was about as good as it gets.”

On a visit there in 2010 I was intrigued to discover—among the bridle paths, wild meadows, orchards, and Downton-scaled rose gardens and herbaceous borders—a series of reed-filled ponds that turned out to be the McCartney-Willises’ off-the-grid sewage system. “See?” says McCartney with her impish laugh. “Being an environmentalist can be sexy!”

McCartney has been environmentally conscious since childhood. “I was privileged,” she has admitted. “I grew up on an organic farm; I saw the seasons. My parents were vegetarians—they were change agents.” (That childhood idyll is evoked in her late mother, Linda McCartney’s, book The Polaroid Diaries, which also captures the world of McCartney’s American relatives, including her Eastman grandfather, who lunched at the exclusive Maidstone Club and hung de Koonings and Rothkos in his Billy Baldwin–decorated Fifth Avenue drawing room, where the infant McCartney amused herself with Joseph Cornell’s magical shadow boxes, alluringly placed on a child’s-height shelf.)

The great outdoors is also reflected in McCartney’s state-of-the-sustainable-arts London flagship store—which she designed herself, with a soundtrack that includes a three-hour loop of her father, Paul’s, demo tapes along with a Bob Roth meditation in the changing rooms. “The audio is important for me,” she says as she proudly walks me round it, “because it’s obviously such a big part of my upbringing.” There are papier-mâché walls made from “all of the shredded paper from the office,” along with a silver birch grove and a moss-covered rockery of giant granite rocks brought from the 1,100-acre McCartney family farm on Scotland’s Mull of Kintyre. “My personality is this sort of contrast between the hard and the soft, the masculine and feminine,” says McCartney. “I wanted to have life in the store—to bring nature into the experience of shopping,” she explains as she takes me up in the Stellevator to the floor where she fitted the Duchess of Sussex for the glamorous halter-neck dress she wore for the wedding reception following her marriage to Prince Harry. There are also pieces from McCartney’s “All Together Now” Beatles collaboration, inspired by a friends-and-family screening of Yellow Submarine that her father staged on the film’s 50th anniversary. “It just blew my brains because I hadn’t seen it since I was a kid,” she recalls. “It’s astonishing—just mental and so trippy and so childlike and so innocent and so heavy and so meaningful.”

Since McCartney’s 1995 Central Saint Martins graduation show, her brand has been defined by the urgent desire to do away with animal cruelty in the fashion industry. And while, 20 years ago, there were fake furs on the market, the only glues available were animal-based. “I imagine Vikings sitting around a pot, boiling down the last bones of the elk that they skinned for the fur,” says McCartney. “And I think, Wow—we’re still there.” Today McCartney uses renewable energy where it’s available for both her stores and offices; the eyewear she shows me in her store is bi-acetate, and her sneakers are made with biodegradable Loop technology; she uses regenerated nylon, polyester, and cashmere but also works with producers making innovative fashion fibers—building fake fur from sustainable corn fiber, for instance, producing vegan microsilk, and growing mycelium-based “leather.”

“I was always a bit of a freak in the house of fashion,” McCartney says. “My regime, my culture, has been different from day one.” In Paris, where she was appointed creative director of Chloé in 1997, she struggled with the perception that at 26 she was too young and unqualified for the job (“The Beatles wrote Sgt. Pepper when they were 26,” she told Vogue tartly), and her working practice was “totally at odds with the rest of the industry,” as she recalls. Even now, she says, “every single day in our office is this sort of daily challenge—a way of trying to perfect and persist and find realistic solutions within the luxury-fashion sector—and even in a more broadstream way with the collaborations with Adidas [initiated in 2004]. Each day,” she says, “there are questions that I ask that we try to find an answer for. And if we can’t, we’ll try again tomorrow.”

Despite what she refers to as “a lot of resistance,” McCartney turned the Chloé gig (which lasted through the launch of her self-titled brand in 2001) into a triumph, tripling sales. Today, as we march inexorably to global Armageddon, her commitment to cruelty-free fashion and sustainability is fast becoming the industry norm. In recent years, for instance, luxury brands including Gucci, Prada, Michael Kors, Armani, and Chanel have declared themselves fur-free. “I’m hugely relieved,” says McCartney, “but I’m actually astounded that it’s taken so long.”

McCartney now gives scholarships at Central Saint Martins, her alma mater, for students who “adhere to our ethical charter,” and helps young designers navigate the complicated terrain of sustainability. “We’re in the farming industry in fashion,” she says. “We look at the biodiversity and the soil. It’s crazy. It’s basically exhausting. It’s much easier not to do it. So I kind of understand why the world hasn’t quite followed.”

BUT McCartney has far more ambitious goals for expanding her global industry reach. Last year, she bought back full ownership of her label from Kering, 17 years after the group’s then–creative director Tom Ford had urged the company to invest in McCartney’s fledgling brand. Following her move, “people began to show an interest quite quickly,” as McCartney recalls. “I was fortunate enough that Mr. Arnault was one of the people.” She’s speaking, of course, of Bernard Arnault, the all-powerful chairman and chief executive of LVMH, which acquired a minority share in Stella McCartney in July. “I think it’s incredibly exciting. It sends a big, big message to the industry if Mr. Arnault is asking me to be his personal adviser on sustainability at LVMH. I think that was one of the attractions for me—it is a big, timely statement, and hopefully game-changing for all of us.”

McCartney points out that the fashion brands with the biggest environmental impact in terms of scale are “the high-end luxury houses, and then the fast-fashion sector. They have massive impact in a negative way, and they can have a massive impact in a positive way.” These fast-fashion retailers, as she observes, turned from fur far earlier than luxury brands. “They’re more in touch with the youth,” she says, “and what the next generation of consumers actually wants. It’s a given for my children,” she notes, “that you have to show some kind of mindfulness or awareness.” (In recognition of the next generation’s activists, McCartney has launched the Stella McCartney Today for Tomorrow Award—video nominations via Instagram—“to celebrate,” as she says, “a new generation of change agents and eco-warriors under 25 who are kicking ass for Mother Earth.”)

She may have her work cut out for her. A week after our coffee klatch and four days before presenting her spring-summer 2020 show in Paris (“our most sustainable collection ever”), Arnault, addressing an LVMH sustainability event in Paris, called out 16-year-old activist Greta Thunberg for “indulging in an absolute catastrophism about the evolution of the world” in her electrifying appearance at the United Nations summit on climate change. “I find it demoralizing,” he added. It was perhaps no accident that McCartney raced to put together a sustainability panel (no questions, no photographs) of her own on the eve of her show at the Opéra Garnier—a panel that included Extinction Rebellion activist Clare Farrell, the legendary environmentalist and activist Yann Arthus-Bertrand, and author Dana Thomas (Fashionopolis: The Price of Fast Fashion and the Future of Clothes), who noted that “we wear our clothes seven times on average before throwing them away . . . we’re perpetuating this bulimia of buying, using, and throwing away.”

“What we’ve seen over the last few weeks and months,” McCartney said, pointedly, “is children and young people taking action.” The designer also addressed the issue of young activists’ rejecting the idea of consumerism. “If the youth of today stop buying into it,” McCartney added, “then obviously, the people at the top have got to deliver on that.”

Rayon, or viscose, an indispensable fashion fiber, for instance, is created from wood pulp. “This year alone,” McCartney says, “up to 150 million trees have been cut down just for viscose.” McCartney now sources hers from sustainable forests in Sweden. “I’m trying to create something that’s still sexy and desirable and luxurious that isn’t landfill,” she tells me. “Every single second, fast fashion is landfill.”

Does McCartney feel that she’s had an impact on the practices of other brands? “That’s not for me to say,” she demurs. “That would be so unchic of us. But we are a kind of incubator. I have sympathy for how hard it is to shift the massive Titanic ship away from the iceberg,” she says. “We’re a little agile sailboat, and we built the ship. And I think that’s easier than changing something that’s been going in one direction for so long.”

While she was at Kering, the company developed an environmental profit-and-loss tool that assigned a monetary value to environmental impact—something that led to McCartney’s decision (to give just one example) to stop the use of virgin cashmere, a material with 100 times the environmental impact of wool. (It takes four goats to make enough cashmere for a single sweater, resulting in a need for grazing land that has destroyed the steppes of Mongolia and led to desertification and sandstorms in northern China.) Her label now uses regenerated cashmere, made from factory scraps that are shredded and respun into new yarn, and focuses on alpaca (“a much more friendly material”) and traceable wool (four sweaters from one sheep).

McCartney also holds an annual forum for all of her suppliers to talk with them about what her company requires and to share information on recent advances. “A lot of people see change as something scary,” she says, “but the mills are interested in working with innovators.

“I think that in a sense we’re a project,” she adds. “We’re trying to prove that this is a viable way to do business in our industry—and that you don’t have to sacrifice any style or any edginess or coolness in order to work this way. At the end of the day,” she says, “we’re a fashion house trying to deliver on the promise of desirability. Without that, I can’t even have this conversation. So I have to try and find a healthy balance—and doing both jobs is a balance. It’s the same as being a mum. My other ‘family’ is work. And I have to find the balance between this conversation of fashion and the conversation of consciousness—and they have to complement each other.”


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Paul McCartney is carving a mushroom Wellington. Except he’s doing it wrong. He cuts through the pastry too quickly and the photographer standing on the other side of the table can’t get her shot. Then a small decorative vase is in the way. Fashion designer Stella McCartney, Paul’s daughter, films everything for her Instagram Story. “End animal agriculture!” she says, panning her phone over the spread of vegetarian dishes and zooming right in on the pastry. Stella is now also in the way of the shot.
By this point though, Paul has sliced the entire Wellington. Another one is sent for from the kitchen, and someone suggests he try carving the vegetarian roast – the table’s centrepiece, served with mushroom duxelles on a marbled ceramic plate – instead. Photographer Mary McCartney, who sits on the opposite end of the table to her sister Stella, says that the lighting would be better if Dad were on the other side. Paul smiles his Can’t-Buy-Me-Love smile. “I just love carving!” he laughs. Mary makes him swap seats. The photographer politely suggests Stella pause her Instagramming for a moment so that she can get the photo of Sir Paul McCartney CH MBE slicing a veggie roast.

So, I’m at a festive lunch with the McCartney family – and a few “really cool people”, according to Paul: musician and youth advocate Loyle Carner, 18-year-old climate activist Anna Taylor, and zero-waste restaurant founder Doug McMaster. We’re ostensibly here to celebrate the launch of a limited edition vegetarian roast from Linda McCartney Foods, the vegetarian food brand founded by Paul’s first wife, a vocal animal rights activist up until her death from breast cancer in 1998. But today isn’t just about a photogenically sliced roast. We end up discussing the climate crisis, in a conversation underpinned by the bizarre reality of sitting around a table with one of the last living Beatles.
When I arrived earlier this morning at the airy shoot location in north west London, the space buzzed with assistants wrestling photography screens and catering staff eager to offer glasses of Engish sparkling wine. Taylor arrived shortly after me, fresh from her first term at university, and McMaster came straight from the site of his new Silo restaurant. We made small talk around a beautiful platter of crudites and homemade oatcakes, none of us sure what to expect. Loyle Carner told me that when the Linda McCartney Foods publicist first contacted him about the lunch, he didn’t realise that he was being invited. “I said, ‘Great, I’ll look out for it online then,’” he recounted, laughing. Even cool people don’t expect to be invited to lunch with Paul McCartney.

And yet, here we are. An anecdote Paul shares about carrot and turnip mash “which we used to have when we were kids” forms the extent of the food-related conversation.

Talk quickly turns to news coverage of the environmental crisis, kicked off by Stella positing her late mother’s brand as “a revolutionary concept”. This lunch could have been “a conventional Christmas roast”, she continues, “but it’s a much more timely conversation to take advantage of the fact that, for the first time in the history of our lives, we’re witnessing human beings around the world waking up to this issue.”
Soon, we’re trading ideas back and forth. First, Taylor points out that “The media focuses on Western problems, on white European problems, which means “people in the global south and ethnic minorities are just left out of the discussion when they’re the ones that are suffering the most”.
The table nods in agreement. Paul says: “It changes really slowly, so all you can do is what the kids are doing, and protest and do everything you can. I was thinking the other day, ‘Oh, it’s going to turn everyone off’” – a reference to both the student climate strikes and Extinction Rebellion’s non-violent direct action tactics – “and sure enough it is: ‘Oh they’re naughty, they’re making noise, it woke me up.’ But it’s like, what about the suffragettes? They were dying for it and now women have rights. Well, some women – not everyone.”

“Everything is radical when it first happens,” Taylor agrees, “but it’s a radical crisis. We need radical solutions.”
Paul went veggie in the mid-70s after seeing lambs “gambolling” outside while he ate a Sunday roast, but credits Linda as the driving force behind their family’s conversion. She launched the food business in 1991, focusing on veggie versions of homely comfort foods like lasagna and burgers, then expanding the range. Despite her day job as a music photographer – and performing with Paul in Wings for much of the 1970s – Linda was a staunch earth mother. She and Paul raised Stella, Mary and their siblings on a farm in East Sussex, surrounded by acres of countryside, horses and pet chickens. “The fox got all of them, wiped them all out,” Paul says wistfully. “But we loved those little chickens.”This love for the natural world and domestic life forms the core of the brand, which still promotes its products as  coming from ‘Linda’s kitchen’. Paul, Mary and Stella consult on the business, including its drive to use entirely plastic-free packaging by 2021 and the introduction of new vegan products, aligning it both with veganism’s growing popularity and the modern environmental movement. On the day of our lunch, Extinction Rebellion protestors are four days into their two-week shutdown of central London.

“The weird thing is that the only people who aren’t responding are the government,” Paul says. “Everyone else is going, ‘Yeah!’ and Trump is going, ‘Climate change is a hoax.’”

“Big industry isn’t really responding either,” Stella points out.

Do the McCartneys see any similarities between Linda’s views on the environment and Extinction Rebellion?

“Yeah, she would have been out front, she would have been out there,” Paul says. “You can look at all these protestors and go, ‘They’re out of step, they’re not doing what ordinary people do.’ But then you would still have slavery, you would still have women with no rights. There would be no changes made. These things all had to have quite violent beginnings, actually, if you think about it. So this is actually quite nice, stopping a few people going to work. I think we’re at a good place and we need to go further and further, but people need to do it themselves. You can’t bully anyone into doing it, you have to attract people to do it.”“There is a connective tissue between what you’re seeing in the climate strikes and how Mum approached things,” Stella agrees. “That was actually at the core of it – there is a loving desire to make change and give information and solutions.”

In practical terms, that looks like Stella refusing to use fur or leather in her designs, and recently shooting an ad campaign featuring Extinction Rebellion protestors. Throughout our lunch, Mary and Stella talk loud and fast about everything from dodgy salmon farms to wild ponies and antibiotics in beef, desperate to get across the importance of helping more people eat less meat. Paul sits in the middle and nods good-naturedly, the dad between two chatty sisters.
“It’s a bit like Question Time,” he laughs.

Everyone has a Beatles story. Here’s mine: I got the 1 compilation album for Christmas when I was nine and I played it over and

over on my dad’s hi-fi in the living room, listening through headphones with my back pressed against the radiator. That anecdote is meaningless to anyone but me though, because you’ll have your own Beatles story. It might involve singing “Yellow Submarine” so loudly on the way home from a school trip that your geography teacher threatened to pull the bus over, or crying the first time you heard “Blackbird”. Paul Gascoigne’s full name is Paul John Gascoigne – not in honour of the disciples, but two lads from Liverpool. Liam Gallagher loves The Beatles so much he built a career on fronting what is essentially a Beatles tribute band.

The Beatles are so elemental to western pop music, to British culture; trying to squeeze anything new into their narrative feels pointless. The book has already been written – many, many, many books, in fact. As Chris Heath wrote in his GQ profile of Paul McCartney last year, “There is all kinds of lore about the very early days of the various Beatles, pre-fame, and how they bonded and learned from one another, and McCartney had spoken about most of this endlessly.”

In other words, sitting opposite him while trying not to spill veggie gravy down my front feels surreal.
While Paul exists in another stratosphere of celebrity, he’s aware most people won’t stop eating meat completely. “The thing is, you’ve gotta realise who you’re talking to here. It’s people!” he says. “It’s not us, it’s all those people who say, ‘I like my Sunday roast, I like my turkey.’ I was brought up like that.”

“That’s the worry with Extinction Rebellion, right?” Loyle Carner responds. “Protests are important but the issue that

I’ve been hearing from friends of mine is that lower-working class people trying to get to work are getting blocked by the protests, and they get angry. Then they start to look at the people who are protesting like they’re the enemy, but they’re not.”
“Most people can’t afford to take a week off work and lose a week’s pay,” Taylor points out.
“That’s why I think it’s this slow revolution I’m talking about,” says Paul. “I don’t think you can speed it up.”

I can’t help but find Paul McCartney’s confidence in a coming climate reckoning reassuring – like seeing photos of Barack Obama kitesurfing during the hellish first few months of the Trump Administration. If the guy who literally wrote the song on revolution thinks that a revolution powerful enough to fix the environmental crisis is just around the corner, then maybe we’re OK.

As much as the McCartneys want Linda McCartney Foods to fuel protestors glueing themselves to Whitehall or Greta Thunberg-inspired student strikers, it also can’t afford to alienate consumers who may be less sympathetic to the environmental cause. This year, its sales of frozen sausages – not the more esoteric vegan items or hipster fried ‘chicken’ – were up 20 percent. The brand toes a delicate line, highlighted by this lunch – a conversation about tactics to minimise waste and environmental impact – being directly linked to a business in a capitalist system.

But the fact that Paul McCartney – a man who, by this point in his six-decade career could quite reasonably spend his time creating MS Paint ‘artworks’ from a sun lounger in LA, or simply retire, bitch – will happily pose for a pretend Christmas lunch to promote vegetarianism feels political. Perhaps even radical.
Towards the end of the lunch, Paul tells us about the East Sussex farm where he and Linda escaped the spotlight to raise their family.


“Years ago, we decided we’d grow organic. One of the fields had no worms in, due to fertilisers and pesticides. The soil was just dead. When we went organic, we had to put nutrients in but after a few years – and now – there are worms everywhere! You just go back to nature. Once you interfere with nature’s chain, you screw everything up.”

“It took a few years and the locals thought we were daft. I feel so good, I’ll ride horses around the farm and my god, you’re really in real nature. All the sheep die of old age.” Paul laughs at himself. “It’s pathetic, really, but I always think, ‘If I had to, if there was like a war or something and I had to go heavy productive, I’m ready.’ The soil is now good.”

I’ll always have my Beatles story but after today’s lunch, I also have the image of Paul McCartney horse-riding over fields filled with happy worms, plus the most surreal Christmas dinner I think I’ve ever eaten. Neither of them can solve the climate crisis, but they certainly remind me why our planet is worth fighting for.


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The Green Carpet Fashion Awards, Italia 2019 – Winners
Stella McCartney, winner of The Groundbreaker Award, poses in the Winners Room at The Green Carpet Fashion Awards, Italia 2019, hosted by CNMI & Eco-Age, at Teatro Alla Scala on September 22, 2019 in Milan, Italy.

She said: Thank you to the Green Carpet Fashion Awards for this incredible honour. The first ever Groundbreaker Award… Who would have thought… This is only the beginning .