Paul McCartney is Helping People Grow Their Own Fruits and Vegetables in the UK for Better Health and Wellbeing
After a year in lockdown, growing fruits and vegetables at home has officially taken root—with more than half of adults cultivating their own produce during the past 12 months.
The trend is particularly popular among younger adults, with six in ten 18-to-34 year-olds growing their own—and now Paul and his family are spearheading an effort to increase the number even more, on behalf of the late Linda McCartney.
Saving money (32 percent), helping the environment (23 percent), being more sustainable (28 percent), and eating more fruit and veg (15 percent) are some of the reasons people are picking up trowels.
The poll, by Linda McCartney Foods, found 70 percent of adults want to grow even more produce at home but are unable to do so.
The biggest barrier is lack of space said 27 percent of those surveyed, with half of adults—including 66 percent of 18-to-34 year-olds—wishing they had a bigger garden area.
Another 13 percent simply wish they had a garden.
In order to help people like these, the vegetarian food company has announced its ‘Grow Your Own with Linda’s’ initiative.
The initiative is building ‘growing spaces’ in urban areas throughout Britain, the company told SWNS news, while a Grow Your Own Guide will soon be available on their website.
The wife of Paul for 29 years, until her death from cancer, Linda was a vegetarian and started Linda McCartney Foods almost three decades ago.
Paul said, “We’re so pleased to bring this initiative to people across the UK and continue the legacy of kindness that Linda set out with for her veggie food company 30 years ago.
“Linda aimed to show that being kind didn’t mean having to compromise on eating delicious food.
“Through this project, we hope we can empower more people across the UK to try growing, and eating their own. Dig in and have fun.”
Two thirds of survey participants enjoy growing so much that they would happily live off their own home-grown foods if they could.
Home growers already enjoy an average of three meals a week containing produce they’ve cultivated themselves.
It also emerged 72 percent believe growing your own food produce is good for mental health, and 68 percent agree it also encourages you to have a better diet.
Other benefits to home-grown food include giving you a reason to get outside (52 percent) and being more ethical than some mass-produced foods (29 percent).
And notably, 48 percent think home-grown tastes better than items purchased from shops.
However, the survey, carried out through OnePoll, found two thirds (66 percent) would like to have greater knowledge about growing the crops—with those aged 18 to 34 especially keen (77 percent).
Grower and gardener, Diarmuid Gavin, who is offering his expertise on the project, said, “This has been such a great initiative to be involved with especially at a moment when the outdoors and nature has become even more precious in lockdown.
“I hope the Grow Your Own Guide can be an inspiration for people in flats, tower blocks, and without much outdoor space to see just how much they can grow with their own hands and a few recycled containers.”
TOP 10 MOST POPULAR FOOD PRODUCE GROWN AT HOME
- Runner beans
- Green beans