However, about a month later, in mid-March 1964, the CBS filming of the Beatles’ live D.C. show — together with separate footage of performances by the Beach Boys and Lesley Gore — was shown in selected U.S. movie theaters as a closed-circuit concert. Billed in advertising as — “The Beatles: Direct From Their First American Concert” — the complete 90-minute film was transmitted over telephone lines to selected U.S. and Canadian theaters in four separate shows — two each day — over the weekend of March 14th and 15th, 1964.
The first round of closed-circuit concerts occurred on Saturday, March 14, 1964, and among the receiving theater locations that day, for example, were: the Stanley Theater in Pittsburgh, Pennsylvania; the Hippodrome Theater in Cleveland, Ohio; the El Monte Legion Stadium in El Monte, California; the Public Auditorium in Portland, Oregon; the Village Theater in Westwood, California; and many others. The following day, on Sunday, March 15, 1964, the show went out again to a number of locations, including: the Norva Theater in Norfolk, Virginia; Lake Theater in Oak Park, Illinois; Fox Theater in San Jose, California; and also back in Washington, D.C. at the Coliseum. In Albany, New York that weekend, there were three showings at the Palace Theater. In Indianapolis, Indiana, the Lyric Theater received the show on March 14th and March 15th, as did a big screen theater at the State Fair Coliseum in Dallas, Texas.
The total audience for the special closed-circuit broad- casts of the Beatles’ concert film was expected to exceed 500,000. The shows were seen in more than 100 theaters in the U.S. and Canada. The promoters — identified in advertising as the National General Corporation, or their subisidiary, Theater Color Vision — made millions. One 1964 estimate placed the take at some $4 million, or roughly $30 million in today’s money. This Beatles’ concert showing was apprarently the first use of closed-circuit broadcasting for a rock concert, as previously this closed-circuit theater network had been used only for championship boxing matches.
Excerpts from the film have shown up in numerous video compilations, including The Beatles Anthol- ogy. In 2003, a company named Passport released a DVD entitled The Beatles in Washington D.C., February 11, 1964.
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